OCR and AHA Ruling – Patient Privacy Update for 2024
Healthcare marketers were thrown for a loop again a couple of weeks ago when the final ruling was released for the lawsuit by the American Hospital Association (AHA) against the Office of Civil Rights (OCR). The ruling threw out a key part of the 2022 bulletin but left marketers confused about what, if anything, they should do to modify their marketing analytics setups.
Listen in to learn:
The details of the AHA and OCR lawsuit and specifics of the ruling
How state privacy laws may change based on this ruling
FTC and civil lawsuit implications
Future privacy considerations, such as AI
Our POV of a brand’s privacy promise
If you’re struggling to answer questions to your leadership about how and what should change with your analytics setup, this is a must-listen-to podcast!
Connect with Jenny:
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Connect with Mark:
/ markbrandes
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