Hedy & Hopp

Healthcare Marketing: The Evolution of ROI and Measurement

Rural Marketing: 2 Major Challenges

Healthcare Marketing: The Evolution of ROI and Measurement

How to Integrate Google Analytics with CallRail

Navigating Shifts in Physician Referral Marketing

Unpacking Candidate Recruiting Marketing

By the Numbers: The Current State of Healthcare Marketing Tools

How to know if Google Tag Manager is installed on any website

Making the Most of Your 2024 Paid Media (Part 1): Patient Marketing

Where Can the Container Code Be Found in Google Tag Manager?

Does Google Data Studio Refresh Automatically?

Using CRO to Optimize Paid Media Performance

Streamlining Your Content Marketing Foundation

Creating a User-Defined Function with SQL

Top Takeaways From HCIC 2023

Does GA4 Actually Suck? & What to Do About It

The Digital Patient Journey: Mapping Success

Marketing Dashboards 101

Advancing Healthcare Marketing Through Competitive Intel

Hedy & Hopp Acquires iHealthSpot

Boutique Agency: What Does That Mean?

Reputation Management in Healthcare

When Demand Exceeds Supply - How Marketing’s Role Pivots

How to Customize Data Studio Reports Using BigQuery Parameters

Row Level Security with Data Studio and BigQuery

Lead Scoring with Machine Learning Part 1: Feature Selection

How To Create a New Field to Extract Data From a URL in Data Studio

Tracking Conversions and Events with 3rd-Party Pixels | A Data Over Instinct Workshop

How to Create Report-Level Elements in Google Data Studio

Defeating Case Sensitivity in BigQuery with REGEXP_CONTAINS

How to Categorize Pages in Data Studio

Using Google Data Studio for Forecasting Google Analytics Traffic

The Two Stages of Payor Marketing: Planning Your Year

Brand vs. Performance Agencies: What to Know

6 Tips for Presenting to Your Board or Senior Leadership Team

Your Three-Year Roadmap to Digital Sophistication

4 Strategic Tips for Marketing on a Budget

Determining Media Mix

OCR and AHA Ruling – Patient Privacy Update for 2024

Gathering and Maximizing Value from Competitive Intel

SEO for AI (yep, it’s a thing!)

Candidate Recruiting Marketing - Some Tips!

Redoing a Website? Where to Start.

6 Core Tenets of Using AI in Healthcare Marketing

5 Pillars for Pediatric Content Marketing

Top Takeaways From SHSMD 2023

Data Studio - Regex Match vs Regex Contains

Our Top Three Reasons to Submit for Awards

Unpacking Successful Segmentation Strategies

How to Add a Navigation Menu to a Data Studio Report

Top Takeaways From Becker’s HIT + DH + RCM 2023 Conference