Understanding Click Through Rate - CTR for YouTube
Understanding Click Through Rate - CTR for YouTube -
If your channel is struggling to grow, checking out your CTR on your videos and channel as a whole, will give you some guidance on how to make improvements. CTR or Click-Through Rate is an important diagnostic tool to see how your videos are doing.
You can find your Click Through Rate on YouTube Analytics on both your channel and your individual video analytics. They can be found under the menu - Reach.
YouTube shows your video in various places, through search, on your channel page, suggested videos and browsing. The impressions are how many times the video has been shown and the click though rate or CTR is the percentage of how many people have clicked on your video.
Average CTR for YouTube is around 4-5%. 6% and above is good and under 3% is not so great. Understanding how videos show up on search is by creating keyword rich titles. Google is a search engine. So if your title isn't decriptive enough, that is a problem. The other consideration is the thumbnail. The thumbnail must be enticing and clearly demonstrates the topic of your video. If you do not have custom thumbnails or you have thumbnails that are too busy, too many words or subject matter doesn't match the title, you will see that in the CTR.
But with all that, sometimes some videos just aren't as popular as others. That said, YouTube success is about understanding and learning how to impove not only your videos but creating great titles and thumbnails. The click through rate can give you guidance on how you can improve.
#clickthoughrate #clickthrurate #youtubeanalytics
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Valerie is a voice teacher turned successful YouTuber. What started as a channel to market her new Seattle teaching studio became an international success with students from all over the world asking to take lessons. Her first online student approached her in 2011 and she's been teaching online ever since. Her main channel, Vocal Splendor Studios, has now over 79K subscribers and over 18 million views.
Now after 11 years on YouTube, she's teaching others how to get their content discovered so they, too, can build their channel filled with subscribers who love them! Having coached singers for many years, Valerie knows how to break down complex subjects so they're easy to understand and she coaches her clients with clear guidance and gentle encouragement.
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