How SHEIN Disrupted the Global Fashion Industry? | From 0 to $70BN | Business Case Study

Published: 21 January 2023
on channel: Anurag Pagaria
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How did SHEIN manage to dominate the online clothing market?
Since 2015, Shein has become a leader in its industry, initiating a new era of fashion experts called “real-time retail.”
How has it been able to do it? what are the reasons behind its success?


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