How ITC Created a ₹550000 Crore Empire | From Cigarettes to FMCG | Business Case Study
In this video, I provide a comprehensive analysis of ITC, one of India's most valuable conglomerates. ITC's vast portfolio spans from tobacco and paper to FMCG and digital programs for rural farmers. Despite its ubiquity, understanding the operations of ITC's multifaceted business can be a challenge.
This video answers three key questions:
1. What does ITC and its group of companies do?
2. What are the strengths and weaknesses of each of these subsidiaries?
3. What is the SWOT Analysis of the ITC Group?
Starting from its inception in 1910, we delve into the evolution of ITC, its diversification strategy, and its expansion into various sectors like hotels, paperboards, and FMCG. We also highlight the specific contributions and the profitability of each division, including their cigarette business, which surprisingly constitutes the major chunk of ITC's revenue and profit.
The video also takes a closer look at ITC's FMCG and Agri Businesses, its Paper and Packaging Board Division, and its Hotel chain, along with the strengths and weaknesses associated with each of these divisions.
Finally, we conduct a SWOT analysis of the ITC group as a whole, evaluating its Market Leadership in Tobacco, renowned brands, and diversified portfolio as key strengths. The analysis also identifies dependence on the tobacco business and intense competition in other sectors as critical weaknesses, while outlining growth opportunities in the rising consumer and rural markets in India.
Chapter
00:00 - Introduction
01:06 - History of ITC Ltd
03:34 - Cigarettes Division
06:16 - FMCG
08:00 - Agri Business
09:13 - Paper and Paperboard Division
10:21 - ITC Hotels
11:11 - SWOT analysis on ITC group
14:21 - END
#itc #fmcg #stockmarket #indianeconomy
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