Why Bangladesh is boycotting Coke
Coca-Cola is being boycotted in Bangladesh and other parts of the Middle East.
It derives from the decision of its franchisee the Central Bottling Company to operate out of the Atarot Settlement Industrial Zone in Israeli-occupied Palestinian territory, said Omar Barghouti, co-founder of Boycott, Divestment and Sanctions, a nonviolent activist movement opposed to Israel’s occupation.
That made the Coke advertisement’s promotion of a Palestinian factory particularly galling, said Barghouti.
The regional Coca-Cola franchise in Bangladesh, already weathering a 23 percent drop in sales before the commercial aired, pulled the ad and terminated another one that had been shot but never aired as part of the same campaign.
U.S. mega brands like Coca-Cola, McDonald’s, Starbucks and KFC all have experienced a decline in sales in regions that have experienced Gaza-related boycotts.
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