How To Set Campaign Goals On Google Ads
In this video, Lexie walks through how to set campaign goals on Google Ads.
When setting up new campaigns on Google Ads, one of the first steps is setting your campaign goals.
These goals will determine how your ads are optimised, as Google will actively work to achieve these goals.
Google Ads campaign goals include:
Sales
Leads
Website Traffic
Product and Brand Consideration
Brand Awareness and Reach
App Promotion
Local Store Visits and Promotion
Create a Campaign Without a Goal's Guidance
Video chapters:
00:00 Introduction
00:43 Choosing 'Sales' as a campaign goal
00:54 Choosing 'Leads' as a campaign goal
01:12 Choosing 'Website Traffic' as a campaign goal
01:30 Choosing 'Product & Brand Consideration' as a campaign goal
02:08 Choosing 'Brand Awareness & Reach' as a campaign goal
02:28 Choosing 'App Promotion' as a campaign goal
03:02 Choosing 'Local Store Visits & Promotions' as a campaign goal
03:21 Not setting a campaign goal on Google Ads
03:40 How to set up conversion goals
04:21 What are conversion actions on Google Ads?
04:45 Choosing the right bidding strategy on Google Ads
05:04 Summary
Video Links:
How To Increase Your Conversions with Social Proof Marketing: • How To Increase Your Conversions with...
How To Increase Conversions On Your E-Commerce Website | Conversion Rate Optimisation (CRO): • How To Increase Conversions On Your E...
Google Shopping Ads Bidding Strategies : • Google Shopping Ads Bidding Strategies
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