20 Must-Know Digital Marketing Terms EXPLAINED
Here are 20 Must-Know Digital Marketing Terms EXPLAINED - in just 5 minutes!
Ever wonder what ROAS, PPC, SEO, CRO means?
If you're a new business owner or new to digital marketing, the sheer amount of digital marketing terminology (jargon) can be really daunting - even for marketers!
But, to save you the hassle of researching these terms yourself, we've compiled 20 common digital marketing terms and phrases that you really should understand if you're wanting to market your brand and products.
At Add People, we specialise in working with small-to-medium-sized businesses - so we recognise the importance of explaining marketing terms in simple, easy to understand ways.
You won't be a digital marketing expert by the end of this video, but, you will have learnt a whole lot more than you did before, in the time is takes to make brew!
Comment below if we've missed any and we'll happily explain them for you!
Video Chapters:
00:00 Introduction
00:34 PPC Explained
00:50 SEO Explained
01:03 Impressions Explained
01:16 Clicks Explained
01:33 CPC Explained
01:43 Click-Through Rate Explained
01:53 Search Impression Share Explained
02:17 Search Terms Explained
02:27 Keywords Explained
02:40 Negative Keywords Explained
03:05 Gross Profit Explained
03:24 COGS Explained
03:48 ROAS Explained
04:12 Conversions Explained
04:25 Conversion Rate Explained
04:38 Bounce Rate Explained
04:52 Bids Explained
05:02 Creatives Explained
05:12 A/B Testing Explained
05:24 CRO Explained
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Learn Ecommerce with Add People (LEAP) is a channel we set up to help early-stage business owners learn ecommerce marketing.
Through this channel, you'll learn the basics of what you need to grow your Ecommerce business from scratch to a flourishing business.
You'll learn about various ecommerce marketing strategies - from the basics of running advertising campaigns on platforms like Google Ads and Amazon Advertising, to expert advice and insider knowledge to help you generate sales for your business.
LEAP is produced by a leading UK digital marketing agency and Google Premier Partner, Add People.
The presenters you're seeing, have years of experience in digital marketing and together help thousands of businesses grow everyday through paid advertising... and they're sharing their knowledge with you for FREE!
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