A Formula for Writing a Positioning Statement

Published: 09 May 2023
on channel: Kateryna Abrosymova

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#positioning

Positioning can be a real head-scratcher! But I've got you covered with these five simple steps to define a positioning statement + a formula you can use.

Here is an example of a position statement for a hypothetical copywriting agency following that formula:

"For B2B SaaS businesses who need high-quality copywriting services that convert website visitors into customers, CopyGuru is a copywriting agency that delivers persuasive and engaging content. Unlike other agencies that only focus on keywords and rankings, our expert writers create compelling copy that speaks to your audience increasing engagement and boosting sales."

Watch the full video: • How Write a POSITIONING STATEMENT

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