An issue tree is a tool made popular by the McKinsey consulting firm. They use it to tackle their clients' toughest problems. It looks a lot like a scientific method: observe the problem, collect all relevant evidence, develop hypotheses about why the problem exists, and then test your hypotheses.
You can apply it to your content strategy, too.
In this video, I'll demonstrate how to apply McKinsey's problem-solving tool to identify what problems are preventing you from getting more leads using content marketing so that you can fix them and make better use of your time and resources.
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Watch video ISSUE TREE: How to Solve a Problem with LEAD GENERATION online without registration, duration hours minute second in high quality. This video was added by user Kateryna Abrosymova 17 January 2023, don't forget to share it with your friends and acquaintances, it has been viewed on our site 71 once and liked it 2 people.