Are You a Survivor, Observer, or Accelerator?

Published: 25 September 2020
on channel: SBI TV
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Download the annual research here: https://salesbenchmarkindex.com/tools...

For several months, SBI has surveyed over 1,300 CEOs on how they have been responding to unpredictable market conditions and found that they fell into one of 3 categories:

Survivors: Playing defense and cutting costs
Observers: Tactically reacting to shifts in the market and adjusting periodically to mitigate risk
Accelerators: Responding quickly and adapting to market changes in real-time

Which group do you fall into? Watch this 1-minute video for advice on how to become a market accelerator.


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