Visual Hierarchy | One of the Important Design Principles
#uidesign #visualdesign #visualhierarchy
Visual Hierarchy | One of the Important Design Principles
What is Visual Hierarchy?
A clear visual hierarchy guides the user’s eye to focus on the most important elements on the page. It can be created through variations in color and contrast, scale, and proximity or grouping.
3 important elements of Visual hierarchy:
1. Color and contrast
2. Scale
3. Grouping
1. Color and contrast
As a best practice designers should always use color or contrast (or both) to create visual hierarchy on the page. Applying color to a design makes some elements appear to advance and others to recede, and, thus, determines what grabs our attention and the importance we assign to various design elements.
2. Scale
Bigger elements stand out more and attract users’ attention, so size can be used as a marker for importance.
3. Grouping/Proximity
Grouping or proximity allows user to focus on those areas of the screen that are likely to be relevant to achieve their goal. Grouping is usually conveyed indirectly through proximity.
Conclusion
Always define the hierarchy of the content and the key elements that you want the user to focus on first. Once you establish that hierarchy, focus on applying variations in color and contrast, scale, or grouping.
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#uidesign #visualdesign #visualhierarchy
Visual Hierarchy | One of the Important Design Principles
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