What is Mental Model in UX? How to Implement it in UX Process?
What is Mental Model in UX?
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What is a mental model?
Our prior knowledge and behaviors known as mental models. A mental model represents a person’s thought process for how something works. Basically, prior knowledge and experiences influence a person’s reaction to what they see, what they hear, and what they feel. They help shape actions and behavior, influence what people pay attention to in complicated situations, and define how people approach and solve problems.
In UX design, mental models can help designers understand and analyze problems in their designs through user testing. If many people make similar mistakes or missteps, one reason could be a designer’s misunderstanding or misinterpretation of a mental model.
How mental models can be applied to UX?
A designer’s job is to ensure their designs meet both the user’s needs and fit their mental model and expectations. Designers can reference a few UX design best practices to help:
1. Jakob’s Law
Jakob’s Law states that because users spend most of their time on other sites, they expect your site to work in the same way as other sites they’ve already visited. In order to do this, designers should design with patterns users are accustomed to using.
2. Card Sorting
Card sorting exercises can be a very useful technique in determining how your users categorize the information that will appear in your design.
3. Cognitive Load
Limit the cognitive load.
4. Match with Real world
Create real-world-like objects to connect with the emotions of the user..
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What is Mental Model in UX?
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