A BRAND IS A PERSON’S GUT FEELING ABOUT
A PRODUCT, SERVICE, OR ORGANIZATION.
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A brand is a GUT FEELING because people
are emotional, intuitive beings.
It’s a PERSON’S gut feeling,
because brands are defined by individuals,
not companies, markets, or the public.
Why branding is so hot?
1. People have too many choices and too little time
2. Most offerings have similar qualities and features
3. We tend to base our buying choices on trust
The main purpose of branding is to
get more people to buy more stuff
for more years at a higher price.
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