Old Age Home Company Branding
Deliverables
Old Age Home Branding. I provided a detailed brand guideline document.
✅ Logo & Identity
✅ Brand Guidelines
✅ Business System
✅ Collateral
✅ Print & Packaging
✅ Visual Identity
✅ Website Design
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👇 Challenges:
🚫 Cluttered Design: The old logo suffered from excessive details and elements, leading to a cluttered appearance that made it challenging for viewers to grasp the essence of Bonnie's House quickly.
📐 Scalability Issues: The complexity of the old logo posed difficulties when scaling it down for various applications, such as business cards or social media avatars. This could result in loss of details and a compromised visual identity.
🚀 Solutions:
✨ Streamlined Design: The new logo was crafted with a focus on simplicity and clarity. Unnecessary elements were removed, creating a cleaner and more modern look. The streamlined design ensures that the essence of Bonnie's House is communicated effectively.
🔄 Enhanced Scalability: A key consideration in the redesign process was to ensure the logo remains visually appealing and recognizable at various sizes. The simplified elements make the logo versatile, allowing it to maintain its integrity across a range of applications without losing impact.
🎨 Updated Color Palette: The color palette was refined to enhance visual appeal and ensure consistency across different mediums. The chosen colors contribute to a more contemporary aesthetic and improve the logo's visibility and recognizability.
💻 Digital Adaptability: In today's digital age, adaptability is crucial. The new logo is designed to perform well across different digital platforms, ensuring a seamless and professional representation of Bonnie's House online.
By addressing these challenges and implementing these solutions, Bonnie's House now boasts a logo that not only reflects the organization's values and mission clearly but also ensures a strong and consistent visual presence across all communication channels.
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