E-A-T in Google Search, Google Discover, and Beyond!
0:00 Google E-A-T
3:43 Welcome to Summer of Google Updates
4:56 Major Google Core Updates 2016-2021
5:52 EAT updates
7:25 EAT is the most important for Google News and Discovery - Danny Sullivan
9:33 Google doesn’t Brands, but does EAT
10:00 List of Manual Actions for News & Discovery
10:50 Top “News” Keywords
11:31 Author’s biographies
12:13 EAT enhancements
12:50 Quality Rater Guidelines
13:30 Expansion of YMYL (Your Money Your Live)
14:30 Product Review Update
17:10 Using GSC Regex to spot EAT issues
31:34 Q&A: Backlinks and EAT
34:58 Q&A: AI created content and EAT
41:23 Q&A: Best practices for structuring Author’s Bio
42:43 Q&A: Depth and Lenght of Author’s Bio
46:38 Q&A: Same Author on many pages - problem or advantage?
1:00:04 Q&A: Directories and Local Search, should we use them?
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is now generally accepted to be an incredibly important focus in SEO today. Lily Ray is one of the pioneers and recognized leaders of this area of SEO, so getting her perspective is an absolute must.
Add to that Loren Baker who has been one of the leading lights in content-led SEO for years, and Jason Barnard who is pushing the frontiers of Entity SEO, and we have a dream team right here!
This webinar will kick off with a quick introduction from Lily - a rundown of Google Algo updates in 2021, the October update of the Quality Rater Guidelines and the role of E-A-T in organic search and other Google products.
Then we’ll dig into the meat and potatoes and open up the discussion with practical advice and insights from Loren, Jason and (of course) Lily herself.
And we are reserving a big chunk of time for audience questions, so bring along any questions you have on the topic of E-A-T and how it relates to content and entity management.
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