What small businesses want from their SaaS providers
00:00 - What small businesses want from their SaaS providers
03:52 - The bad news: Plateauing growth in share of SMBs adopting SaaS software and tools
05:32 - The good news: Small business formation remains at an elevated level since 2021
06:56 - The good news: More spending per SMB
07:54 - SMBs are shifting to using SaaS solutions - Areas SMBs have shifted to SaaS
10:08 - SMBs prefer consolidated services under one provider
11:37 - Example - How CCC helps clients consolidate their services
13:06 - SMBs are more likely to consolidate when it ticks the boxes for integration, cost effectiveness, and ease of use
14:09 - SMBs are more likely to churn when performance, customer support, or integration fails to meet their needs
14:50 - 59% of SMBs would choose to buy software specific to their vertical
17:41 - Example - The Automotive industry software adoption and do businesses usually go with vertical or horizontal solutions
19:33 - 62% of SMBs expect to spend more on vertical software in 2024 vs. 2023
20:40 - Social media and websites are the leading marketing channels for SMBs.
23:30 - 99% of SMBs say their website will contribute to their revenue in 2024
24:18 - Example - Why did CCC decide to start offering client-websites and how is it going for them
27:40 - Usability, cost, and support are primary factors for SMBs choosing a software for their business website
31:25 - SMBs prefer to try before they buy - offering a freemium option is key for SMBs’ purchasing decision
32:50 - 58% of SMBs surveyed say that better training and onboarding are the biggest drivers for SaaS adoption
35:48 - What free and paid add-ons in Duda are available for verticals? (Question from the chat)
36:48 - 88% of SMBs say it’s important for their website to be integrated with their main software provider
37:01 - Example - What kinds of integrations does CCC use for its websites
39:47 - Is there a price point SMBs budget for specific services such as marketing, loyalty etc.? (Question from the chat)
42:50 - How to access both the Duda and the Localody reports
43:43 - Removing the SEO heavy-lift from SMBs as a key benefit SaaS companies providing websites can offer clients
Get an exclusive first look at the latest research on what small and medium-sized businesses (SMBs) expect from their technology providers. Based on a survey of 300 SMB owners, we'll uncover key insights and share actionable strategies to help you delight your customers, increase product adoption and stickiness, and ultimately grow your revenue.
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