Meta Ads For Musicians SUCK! Can They Change My Mind?
Music marketers Jesse Cannon, Dustin Boyer & Matt Bacon explore the ongoing debate about whether artists with under 100,000 monthly listeners should use Meta Ads (Facebook and Instagram) to promote their music. The conversation covers the effectiveness of these ads, comparing them with organic growth methods such as TikTok campaigns. They highlight potential pitfalls, like the lower quality of fans garnered through ads and the complexities of Meta's advertising tools. The experts also share strategies for targeting and optimizing ads, including the concept of influence accounts and the importance of content quality. The episode features insights into the music promotion tactics used by experts and the challenges faced in effectively utilizing advertising budgets.
00:00 Introduction: Should Artists Use Meta Ads?
00:27 Understanding Algorithms and Music Promotion
01:35 The Quality of Fans from Facebook Ads
03:21 Organic Reach vs. Paid Ads
04:09 Leveraging Meta Ads for Algorithmic Boost
05:30 Effective Ad Strategies and Testing
07:46 Innovative Approaches to Music Promotion
09:28 Challenges and Considerations in Ad Campaigns
17:27 The Role of Content in Successful Ads
26:53 Conclusion and Final Thoughts
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Dustin Boyer
VP of marketing at Venture Music
A 15 Person Marketing Agency handling 50 different artists
With A Focus On Overall Strategy
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Matt Bacon
Head of the Music Marketing Agency Dropout Media
Serves 250 Clients A Month
From DIY Artists To Arena Rock level acts
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