Should You Tease Songs To Get MILLIONS Of Streams?
Music Marketer Jesse Cannon explores the benefits and drawbacks of teasing your music before its official release. Dustin Boyer & Matt Bacon join him to discuss the impact of pre-release promotion, especially for smaller artists with under a million Spotify monthly listeners. They debate the effectiveness of teasing songs, provide insights on how to gauge audience engagement through content, and emphasize the importance of having content ready if a song goes viral. Additionally, the video touches upon the differences in strategies suitable for established artists versus emerging ones and the role of real-time consumer research in determining potential hits.
00:00 Introduction: The Impact of Teasing Your Song
00:27 Should You Tease Your Music?
00:31 The Major Label Perspective
00:57 Effective Teasing Strategies for Smaller Artists
01:51 The Importance of Context in Music Promotion
03:44 The Role of Data in Teasing Songs
05:16 Real-Time Consumer Research
06:17 Statistical Significance in Teasing
07:16 Major Label Insights and Historical Examples
07:53 The Need for Readiness and Conversion Rates
08:28 Challenges in Content Creation for Different Genres
09:09 Internal Debates and Nuances in Music Promotion
10:02 The Pitfalls of Following Big Artists' Strategies
10:55 Conclusion: Tailoring Strategies to Your Level
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Dustin Boyer
VP of marketing at Venture Music
A 15 Person Marketing Agency handling 50 different artists
With A Focus On Overall Strategy
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Matt Bacon
Head of the Music Marketing Agency Dropout Media
Serves 250 Clients A Month
From DIY Artists To Arena Rock level acts
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