Pivoting a key company event to a virtual reality experience
VK Architects & Engineers is a design and engineering firm that focuses on construction projects and healthcare design. The organization was faced with a very practical problem in light of the coronavirus pandemic. The company’s annual event could not be organized in its usual fashion, where a large on-site event in Brussels would be live-streamed to VK’s worldwide offices. An online-only alternative was deemed to be the safer option. However, VK didn’t want to compromise on the visual appeal and the overall experience of its conferences. That’s why the company management reached out to the team to ask for help with designing a fully virtual, immersive storytelling experience.
A few days before the event, every VK employee received a parcel in the mail. Amongst a print-out version of the company’s business plan and the customary bottle of wine, the surprise package contained two slightly more unusual items: a cardboard VR headset and a hologram prism for smartphones. These would be the affordable tools to reach all of the VK workforce with a fully 360-degree VR video presentation, within the comfort of their own homes.
We generated an immersive experience through a green key shoot, which we then placed into a computer-generated 360-degree environment. Using a creative presentation script and technical bravado to spice up the presentation of sales figures and business plans, we turned the classic presentation into an engaging VR event.
Check the project here: https://www.poppr.be/en/work/pivoting...
Watch video Pivoting a key company event to a virtual reality experience online without registration, duration hours minute second in high quality. This video was added by user Poppr - Immersive experiences 27 October 2022, don't forget to share it with your friends and acquaintances, it has been viewed on our site 48 once and liked it 0 people.