The ONE BIG MISTAKE Every Video Production Company Makes
For the last 15 years that I’ve been in the video production business, I keep seeing this same mistake and I’ve been guilty of it several times.
Let me break down this mistake that every video production company makes and exactly how to fix it.
If you run a one-person video production company or if you are a DP that has a video production company, you usually put your demo reel on the home page of your website.
This demo reel typically has the best visual shots from your career.
And in most cases, it’s a blend of all kinds of shoots. There are clips of narrative work, commercials, corporate, travel, events, and maybe some spec work you’ve done.
The problem is, when someone comes to your website, they most likely have no idea what you focus on. Yes, you can still get clients by just showing off your abilities to get a good shot. But you won’t get the right clients.
If your production company demo reel is the same as your DP reel, that’s even worse.
So what should you do instead?
It really all depends on who is visiting your website. If you are not doing any marketing or advertising, and random people are finding your website, it doesn’t matter all that much.
If your website traffic is coming from word of mouth, it doesn’t matter either.
But, if you want to create a system to get clients you want and those who value your work, you need to have a focus landing page.
Your home page could be a demo reel with random shots, but you should make specific landing pages with a demo reel focused on that one niche.
For example, let’s say you want to travel more and shoot food and travel spots. It’s far easier to get clients if you have a dedicated landing page that only shows those shots, and only has verbiage around that specialty.
You can use platforms like Clickfunnel if you need help with this. They have pre-made landing pages to make the design easier.
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