A couple of weeks back, OpenAI left us all speechless with a demo of Sora, their new AI that turns text into stunning videos in seconds. If you've caught the demos, you know Sora's magic – cinematic clips up to a minute long, sometimes even crafting full trailers. I still remember watching the first demo, feeling a whirlwind of awe, inspiration, and a hint of fear.
So, the big question: Is Sora going to replace us creatives in video and filmmaking? Here's where I stand.
For those new here, I juggle a production company and a media business focused on educational content, all while diving deep into AI for a year. Mixed feelings? Absolutely.
Tyler Perry recently paused a huge studio project due to Sora, despite it just being a demo phase. This move, echoed by many in our industry, signals a massive shift. Yet, I see it differently – a golden opportunity.
Rewind to 2007, the DSLR revolution was kicking off. Many old-school photographers dismissed it, much to their later regret. I saw the change coming and leveraged it to build a successful production company. Fast forward, and AI, especially with tools like Sora, is poised to shake things up even more.
I've shifted gears, focusing on Generative AI with my new venture, Skill Leap AI, and even exploring AI to bring my film ideas to life. For anyone in video creation, this isn't just a challenge; it's an unprecedented chance to reinvent and stand out.
Here's my take:
AI could democratize filmmaking, making storytelling and production more accessible than ever. I've started using AI for film pitches and believe we're close to blending AI with live-action seamlessly.
For my company, AI opens up innovative services for clients. It's not just about the video; it's the impact that matters, and AI can help us deliver that in new ways.
For creatives, now's the time to master AI tools, integrating them with your skills. Remember when the Canon 5D made cinematic video affordable? Or the early days of Facebook ads? AI is our new frontier.
So, to my friends panicking over Sora, see this as a fresh start, an opportunity to do what was once impossible. Let's embrace this shift and make the most of it.
Links mentioned in the video:
Tyler Perry Article: https://www.hollywoodreporter.com/bus...
Andrei Jikh Sora Video: • Sora AI: Will Change The Global Econo...
Era Pictures: / @era-pictures
Skill Leap AI: https://skillleap.ai
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