How to fix product-led growth (PLG)
Product-led growth (PLG) is broken. Here are 2 ways to fix it:
1. PRODUCT: solve end user pain AND generate business value
2. DISTRIBUTION: self-service AND sales assist
On product, the foundation of #PLG has always been solving end user pain in a B2C-like manner. Now you need to generate business value (proven B2B ROI) on top of that.
Calendly is a great product case study. Automated scheduling drives pipeline and revenue for sales teams (aka huge ROI).
On distribution, the foundation of #PLG has always been self-service so end users can adopt your B2C-like product in a B2C-like manner. Now you need to add sales assist (humans helping humans) on top of that.
HubSpot is a great distribution case study. They modified the SDR role to be a chat-based concierge who can help users and identify sales opps.
PLG123 Episode 108. Go!
#sales #marketing #growth
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