Community KPIs for Startups
The biggest reason you're not seeing ROI from community:
You have the wrong goals and metrics.
When community hype began in ~2020, the focus was on:
🌎 Community size (bigger is better)
🏡 Community channels & platform (precious about details)
Martin Gontovnikas sets the record straight with the community goals and KPIs he used at @Auth0.
It's all about engagement, not size or channel.
Small, relevant, and highly engaged communities drive impact.
Bigger, generic, and weakly engaged communities are a waste of everyone's time.
No engagement, no community.
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