"Light Marketing" -- activating the light side of the force💡 in your business / lightside marketing
The force is strong within you... become aware of the potential within yourself of both -- light marketing and dark marketing...
**
The best of my videos:
• Best of George Kao Videos
My instagram:
/ geokao
My email newsletter:
https://www.GeorgeKao.com/email
**
00:00 George introduces the concept of "Light Marketing," drawing parallels to the light side and dark side of the force from Star Wars.
01:07 Clarifies that light marketing isn't less effective but is about marketing from a virtuous perspective, unlike manipulative tactics.
02:38 Criticizes the core concept of sales funnels as manipulative and as a way to treat people like numbers rather than individuals.
03:22 Emphasizes the importance of transparency in sales and marketing efforts, questioning the ethics of hidden manipulation.
05:12 Points out the challenges of tracking authentic marketing strategies, especially in comparison to more manipulative approaches that offer quicker, more measurable results.
06:46 Condemns neuromarketing and hypnotic marketing tactics as unethical forms of manipulation.
08:37 Talks about the temptation to use dark side tactics to quickly earn money or gain clients, warning that this approach compromises integrity.
09:16 Warns that seeing marketing as merely a means to an end is the beginning of ethical compromise.
10:01 Calls out specific dark side techniques like scarcity tactics and scripted sales calls as examples of manipulative marketing.
11:38 Public journaling is key for authentic self-exploration with an intention to serve humanity.
12:20 "Light marketing" is at the intersection of serving one's higher self and serving humanity.
13:31 Light marketing embodies virtues like patience and kindness, drawing inspiration from the Beatitudes.
15:03 Non-attachment and diligence are principles of light marketing; creating content without expecting immediate returns.
15:56 Market research is essential to create offers aligned with what people actually want.
17:33 Light marketing avoids pressuring or manipulating the audience; it invites people to engage of their own free will.
18:30 Light marketing could benefit from more visibility but should avoid turning into "empire-building" tactics.
19:51 Focusing excessively on marketing could compromise the quality of products and services.
20:44 The choice between light and dark marketing is made every time content is put out.
Watch video "Light Marketing" -- activating the light side of the force💡 in your business / lightside marketing online without registration, duration hours minute second in high quality. This video was added by user George Kao Business 22 May 2023, don't forget to share it with your friends and acquaintances, it has been viewed on our site 26 once and liked it 3 people.