Google is Killing Similar Segments
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Google is removing similar segments from the Google ad platform.
Similar segments, otherwise known as similar audiences, used to be a great targeting option for certain Google ad campaigns.
But they are going away. This is a trend we're seeing with all online advertising platforms.
Targeting and using specific audiences is becoming less and less important and advertisers need to focus more on their ads and their offers.
#googleads #googleadaudiences
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