The BEST Google Ads Bidding Strategy (EASY!)

Published: 24 November 2023
on channel: Ben Heath - Google Ads

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In this video I walk you through the Google ads bidding strategy options and which one I would recommend you use.

Using the right Google ads bidding strategy is essential. It's probably the single more important setting within your Google ad campaign.

Most Google advertisers will start with Maximise Conversions or Maximise Conversion Value.

But at some point you will want to add a Target CPA or Target ROAS.

Here I show you how to do that the right way.

#googleads #googlebiddingstrategy

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