There is more than one way to conduct a competitive evaluation. This video describes the difference between a competitive review and competitive research.
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Chapters:
00:00 Competitive Evaluation: Definition & Goal
0:55 Competitive Review vs. Competitive User Research
1:29 Competitive Reviews
2:26 Competitive User Research
3:11
3:30 Best Time to Conduct a Competitive Evaluation
4:19 Conclusion
4:44 View More NN/g Content
Watch video Competitive Reviews vs. Competitive Research online without registration, duration hours minute second in high quality. This video was added by user NNgroup 03 July 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 4,408 once and liked it 85 people.