Century Codename BUILT RARE: Experience Center
At Phygital Studio, we delivered a fully immersive Phygital experience for Century's high-end project in Bangalore. In just 30 days, we brought together hardware, interior design, custom software, and content creation to create an experience that blends the physical with the digital.
The Project:
Phygital Hardware Integration
We implemented cutting-edge hardware, including:
165-inch curved LED screen for amplified visual engagement.
A custom-built Phygital 3D table, showcasing a scale model of the project for real-time interaction.
Immersive 7.1 channel audio system to enhance the AV experience.
Phygital Interior Design:
We designed the entire interior layout, ensuring modern aesthetics and optimal functionality. The layout supports a seamless flow through the different interaction zones, creating a holistic Phygital environment.
Custom Software Development:
We developed software from scratch, supporting three interaction modes:
Phygital Mode: Where visitors interact with the Phygital table, engaging with both physical and digital elements.
Presentation Mode: Perfect for sales presentations, with easy access to key project details.
AV Mode: A theater-like experience for playing project walkthroughs and promotional videos.
Phygital Content Creation:
Our team created all the interactive content, from 3D renders to project walkthroughs and floor plans, offering a visually rich experience.
Delivered in 30 Days:
From concept to execution, this Phygital experience was completed in just 30 days. The result is a powerful tool for Century’s sales team, helping them engage potential buyers and deliver a seamless, immersive experience.
If you're looking for a partner to create a Phygital experience for your project, Phygital Studio is ready to deliver. Contact us today to see how we can help transform your space into an interactive journey.
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