4 Easy Content Audit Steps to Grow Your Website Traffic
Having well-written, well-optimized website content is key to increasing organic traffic on your website. The best way to determine if your website content is optimized for your audience is to start with a content audit.
What is a content audit, you ask?
We'll explain more in the video...but basically, a content audit is a thorough look at all of the content on your website.
You'll look at how your content is performing and take note of any trends you see to help you shape your future content strategy.
In this video, Kelley will go over how to do a content audit in 4 steps. Of course, the complexity of your content audit will vary based on how many pages you have on your website. The most important thing to remember is that whenever you create content, do so with SEO in mind.
This means researching keywords, using them naturally throughout your website copy, and then tracking your rankings after your content goes live.
The work up front will save you some time and frustration when auditing your content.
If after this video you have some questions about how to audit your content, drop them in the comments. We love to hear from you!
Here's a breakdown of this content audit video:
00:00:00 // Introduction to your content audit
00:00:15 // What is a content audit?
00:00:52 // 4 content audit steps
00:01:01 // Step 1: Determine what you want to learn from your content audit
00:01:37 // Step 2: Gather data for all the pages on your website
00:02:09 // Step 3: Analyze your content audit data
00:02:43 // Step 4: Break down trends for your future content strategy
00:03:12 // Tools to help with your content audit
00:03:48 // Conclusion
If you're ready to create your content strategy, check out our video on how to plan your website's content: • How to Create a Content Marketing Pla...
Learn more about performing your own content marketing audit on our website:
▶ https://www.webfx.com/content-marketi...
▶ https://www.webfx.com/blog/seo/seo-co...
Want to learn about our content marketing services? We have a team of content marketers ready to start creating valuable content for your website. https://www.webfx.com/content-marketi...
Content audit tools mentioned in this video:
-Screaming Frog
-Ahrefs
-SEMrush
-Google Analytics
-WebFX SEO Checker
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