overconsumption at the olympics is out of control
nike, lululemon, lvmh... the Paris 2024 Olympics is meant to be the “most sustainable games yet”, so why are they allowing corporate sponsorship and uniform deals with unethical fashion companies??
why have we left fashion out of the conversation for these games???
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⏱️ TIMESTAMPS:
00:00 hiii
00:31 the "most sustainable" olympics ever
01:00 SECTION 1 - UNIFORMS
01:33 nike
02:54 lululemon
03:36 berlutti
03:56 polyester uniforms
04:30 SECTION 2 - SPONSORS
04:32 lvmh
05:57 skims
06:44 fenty
07:10 SECTION 3 - OVERCONSUMPTION
07:28 athletes = influencers
08:21 fueling more production
08:59 the lifecycle of uniforms
09:22 tiktok brainwashing
10:03 fashion's move towards sports
10:22 SECTION 4 - CALLING BRANDS OUT
10:41 lululemon
11:10 everyone else
11:41 hopes for 2026
11:54 byeee
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