How to master sales in the Manufacturing industry: Strategies for SUCCESS
Selling to top manufacturing executives requires deep industry knowledge and a targeted approach.
In this video, we’ll cover the essential strategies you need to know to succeed in selling to manufacturing leaders.
We analyze the buyer cycle's different phases, and sales funnel stages and suggest tools to help you create your sales strategy.
00:00 Selling in the manufacturing industry
00:23 Extremely long sales cycles
01:37 Meeting safety and security standards
02:16 Large number of decision-makers
03:00 How to overcome these hurdles
03:17 Understand the 5 phases of the buying cycle
03:27 Awareness phase
03:48 Consideration phase
04:06 Evaluation phase
04:38 Decision phase
05:11 Post-purchase phase
05:44 Sales tools you need
05:56 Find target accounts
06:29 Identify decision-makers
07:15 Buyer intent data tools
07:46 CRM Software
08:21 Try Surfe
Check out Surfe: https://srfe.io/HJyCGeZcM
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