Kapost Marketing Definitions: What is a Dessert Piece
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A dessert piece is a content asset delivered as a follow up to a larger campaign.
This type of content often contains ‰ŰĎdeeper-dive‰Űť or bottom-of-the funnel subject matter, and is served to a smaller, more targeted audience typically based on that audiences interaction with the larger campaign.
For more definitions like these, check out our series:
• Content Marketing Definitions
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