What do you need to focus on for your digital brand in search engine optimization (SEO) in 2025? Which SEO trends are truly relevant and practical?
In this episode, we take a look at where it's worth investing your attention.
🔗 Helpful resources for this episode:
How the Google algorithm works: www.blindfiveyearold.com/what-pandu-nayak-taught-me-about-seo
Differentiation is essential: www.growth-memo.com/p/differentiation
Ranking #1 in AI Overviews: • So rankst du Platz 1 bei Google SGE (...
On-page optimization for AI search engines: https://www.evergreen.media/ratgeber/...
Off-page optimization for AI search engines: • OffPage-Strategien für die KI-Ära
Content marketing with AI: www.animalz.co/blog/ai-insights-content-marketing/
Content pruning as a growth driver: www.conductor.com/academy/content-pruning/
💡 Highlights from the SEO 2025 episode:
Yes, it’s time for “SEO + year” again. 😂
A lot has happened over the past two years, and it's not unrealistic to assume that SEO will fundamentally change. Finally, there’s real innovation again, and Google is under some pressure to deliver “more.”
As always, I won’t just rehash the typical SEO 2025 videos. Instead, you'll get my personal take on the topic.
What do I see as the key trends for our clients, ranging from small businesses to mid-sized companies to billion-dollar enterprises with 12-figure revenues?
🔎 Chapters:
00:00 Introduction
00:23 1. Satisfaction, goal achievement, and defensibility are the heart of your SEO strategy.
05:57 2. Start preparing for AI-assisted search engines.
09:18 3. Risk management and intent monitoring are gaining importance.
14:06 4. Empower your target audience with tools and generate heaps of leads simultaneously.
16:10 5. Originality as a ranking factor and data-driven digital PR instead of AI-generated sameness.
21:47 6. Looking ahead to the future
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#SEO2025 #SEO #SearchEngineOptimization
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