How to Make SEO & Content Understandable for Decision-Makers
You’re learning how to communicate the potential, effort, and success probability of SEO and content investments to decision-makers.
🔗 Helpful resources for this episode:
Part 1: [ • So kommunizierst du den Wert der Inve... ]( • So kommunizierst du den Wert der Inve... )
$100M Leads by Alex Hormozi: [https://www.amazon.de/100M-Leads-Stra...](https://www.amazon.de/100M-Leads-Stra...)
Input metrics for SEO: [ • So machst du SEO transparent & greifbar ]( • So machst du SEO transparent & greifbar )
💡 Highlights from the episode:
Make sure to watch Part 1 ( • So kommunizierst du den Wert der Inve... ) before this episode, where we discussed how to communicate the value of SEO and content to decision-makers.
In this episode, we move from the top of the pyramid downwards. How do we convey the potential, effort, and perceived success probability of SEO and content to people who lack the necessary mental models? How do we logically derive our strategy and actions from business goals?
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