How to Communicate the Value of SEO Investment
You will learn how to clearly communicate the value of SEO and content investments to decision-makers.
🔗 Helpful resources related to this episode:
Is SEO Worth It? https://newsletter.seomba.com/p/is-se...
Explaining the Value of SEO: https://searchengineland.com/explain-...
Book: https://www.amazon.com/Value-SEO-ILLU...
The Deep Value of SEO in an AI World (ft. Andrew Holland): • The Deep Value of SEO in an AI World ...
💡 Highlights from this episode:
This episode is based on my presentation at SMX on March 13, 2024. It is Chapter #1 of a four-part series, essentially the pinnacle of the pyramid. How do we communicate the value of SEO to decision-makers? How do we avoid getting lost in SEO enthusiasm? How do we gain buy-in for digital growth?
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