Secret Tips from TwitchCon they don't tell you
I recently had the pleasure of attending the first ever Twitchcon in Europe! It was an absolutely amazing experience and I met some freaking incredible people. This video is a summation of all the panels I attended which boil down to the top 5 ways to grow and monetise your twitch streams - according to the experts.
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I got to attend a PUBG partner party (more on that coming soon!) and meet some of my favourite streamers and social media peeps.
I’m heading back to New Zealand soon, so I wanted to make the most of being in Europe and actually attend a Twitchcon. I wanted to answer - What is TwitchCon actually like? Is TwitchCon good? What do you actually learn at TwitchCon / what value is there in attending. The below is a summary of exactly that, otherwise you’ve got the video above :D
You don’t have to quit your job to be successful on Twitch
Many full time streamers I met were working full time as nurses, web developers, illustrators. They found a way to structure their life around work and streaming.
GumdropsTSM started streaming, led to an opportunity at Ubisoft. He now balances the two full time.
Most inspirational and validating part of twitch for me, you don’t need to rip off your financial security blanket to grow on twitch.
Be Genuine to your brand and to yourself. Short term financial gain through sponsorships can impact your stream long term.
Core of every panel was authenticity.
Influx of mobile game sponsorships who have absurd amounts of ad spend and lots of streamers desperate to get their first sponsorship.
Nothing wrong with mobile sponsorship - diablo 3 streamer taking a sponsored stream of diablo mobile. Apex streamer with bunny bash bonanza does not.
Identify if the sponsored opportunity aligns with your brand and be transparent about your sponships.
You need to pay bills, there is no shame in promoting ‘sellout time’.
If you are transparent about sponsorships, hopefully your community will understand and start to enoucrage them.
His community understood and actually encouraged him to take on more sponsorships. Win win.
In short - focus on the content and your own authenticity. Do not take sponsorship deals that don’t align with your brand values. Everyone needs to pay their bills, but being transparent about any brand deals that come your way can help alleviate community tensions.
There are a lot of people streaming to Twitch, tags are a highly effective way to make sure you sit at the top of your niche. [Use tags, tags are good]
Twitch confirmed at the opening Keynote that they’re committing to making your content more discoverable to potential viewers. They’re completely rebuilding the search functionality and encouraged streamers to tag their content appropriately. This is going to be vitally important in helping someone find your “Dance Dance Revolution mukbang” stream. If you’re doing something niche or unique, tag it as such and the viewers will come to you.
Diversity your content, as well as your revenue streams to be successful. Definitely run ads on your Twitch vids especially if they provide value past the initial stream.
There are many ways to monetise on the internet - march, sponsored streams, affiliate links, brand deals, ads, Patreon.
Diversification also needs to extend to the content you produce.
The idea is to cross pollinate your communities, bring your YouTube viewers over to Twitch and vice versa.
This will also serve to protect you should a platform crumble.
GumdropsTSM stated that he makes between 40-50% of his revenue from ads on his Twitch vods because they contained valuable information people would go and frequently rewatch.
If you’re a creator, make the effort to go to these events.
Gaming is largely a consumption based hobby, but it’s more fun with friends.
Twitchcon gives you the opportunity to meet a highly niche subset of gamers who live and breath the same things you do. They’ve travelled from all over the world for the same reason you did. Go meet them!
Networking at these events is insanely value. Never will you get a chance to meet more receptive industry contacts and build relationships with eager sponsors. They’re there to meet you - a warm handshake and a smile is much more meaningful than a cold email titled ‘Can I haz keyboard’
Build meaningful relationships.
If you made is this far, thanks so much! Hope you enjoyed!
Watch video Secret Tips from TwitchCon they don't tell you online without registration, duration hours minute second in high quality. This video was added by user Matt Kander 19 September 2019, don't forget to share it with your friends and acquaintances, it has been viewed on our site 66 once and liked it 2 people.