Black Myth: Wukong mania grips China
Coffee isn't the only product trying to get a slice of the ‘Black Myth’ cake. There are many other products that have seized this valuable co-branding opportunity. More than a dozen categories, ranging from collector’s edition of the game, graphic cards, computers, solid state drives, gamepads to shared bikes and stamps, have all linked up with the game.
As it turns out, the game did not disappoint these brands either. The clothing brand of a well-known domestic game website that often does co-branding with various game IPs also saw tying up with "Black Myth: Wukong" exceed expectations.
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