Stop Making This Mistake When Pricing your Video Service
Pricing creative services and especially video production can be confusing and there is very little information out there to show you what to do and what not to do.
There are actually three major mistakes almost everyone makes when pricing their video production services. I think if you can avoid all three, it will be one of the most helpful things you can do to grow a successful business.
I’ll break down a real-life example and show you where each mistake takes place, and how to fix it.
When pricing your video service, people usually do this:
Your labor + gear + other hired labor = Total cost
Three mistakes with this pricing model.
Mistake one - you didn't account for managing this project. Emails, packing the gear, hiring crew, invoicing, paperwork.
Mistake two - you didn't include the profit
If you want to be able to run a business, stop invoicing like a freelance.
Typically, you would add 20-25% in profit to your total cost of doing business including your time.
Mistake three - adding your profit as a line item in the invoice.
And the biggest issue that I've seen that causes people to get stuck is not building in the cost to acquire a customer.
Learn the exact blueprint I used to go from a struggling videographer, to running a profitable video production business, in this one-hour free training.
https://www.filmmakingmentor.com/Vide...
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