Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client
As writers our clients hire us to ... well ... write!
So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want?
As you'll hear in this 10-minute laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable copywriting partner.
Ultimately, is it their decision? Yes.
But that doesn't mean you have to sit back and watch as (more!) bad copy gets put out in the world. 😖
(Especially if it's a piece you really want in your portfolio!)
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Chapters:
00:00 Introduction
01:40 Helping clients understand their target audience
04:01 Using A/B testing to get data
05:07 Doing market research with clients
07:09 Helping clients as a partner and copywriter
08:15 Performing follow-ups and re-pitching
09:11 Splitting website traffic for A/B tests
11:48 Analyzing visitor behavior with Microsoft Clarity Heatmaps
12:51 Wrap-up
Watch video Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client online without registration, duration hours minute second in high quality. This video was added by user Filthy Rich Writer 06 September 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 8 once and liked it people.