Let's get something out of the way: you can't guarantee copy results.
And anyone offering guarantees is full of b-s!
We're not psychic. 🔮
Now, of course we put our best foot forward with every copy project we take on. But there's another tool you need to know about that can wow your clients.
Testing. Specifically, A/B testing.
For example, you may have two ideas for a subject line—how do you know which one is better?! Test!
Now, as a copywriter, you don't need to run these tests. But you can certainly recommend tests to your clients—and provide the copy for them.
It's another way to show you're a strategic partner (and another way to potentially land some more work with your existing clients!).
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are breaking down five email tests you can recommend to your clients right now, including how you can pitch them (very low key!), and what you need to deliver copy-wise to thrill your clients.
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Mentioned in the Episode
Why I Named My Company Filthy Rich Writer
https://filthyrichwriter.com/why-filt...
Related Links
Top 3 Biggest Email Mistakes Copywriters Make
https://filthyrichwriter.com/copywrit...
The Most Important Piece of Email Copy
https://filthyrichwriter.com/the-most...
Why You Need to A/B Testing
https://filthyrichwriter.com/copywrit...
What’s a Copy Test?
https://filthyrichwriter.com/copywrit...
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Chapters:
00:00 Introduction
00:50 Why testing copy is necessary
02:29 Testing what copy resonates best
05:00 Add value by offering copy to test
07:20 Who actually executes copy testing
08:53 First copy test is the subject line
10:00 Testing different formats
11:50 Running A/B tests is a best practice
12:28 Subject lines are vital
12:56 Second copy test is the email hook
15:52 Third copy test is the CTA
19:59 Additional test to suggest to your client
23:26 Testing sender name and from line
25:03 Testing email content
26:29 Look for ways to be creative
27:58 Check open rate and click-through rate
28:28 Keep an eye on unsubscribe rates
32:05 Wrap-up