How to Use Conscious Capitalism to Fight for a Cause
This video was created in partnership with Conscious Capitalism.
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Building a brand that promotes positivity and creates meaningful change can be just what is needed to stand out in today’s crowded marketplace. Skin is Skin is a perfect example.
Before starting the company, Magatte Wade saw an opportunity for entrepreneurship to influence culture. So she set out to determine how to build a brand with a purpose.
Thus, “the lip balm with a mission” was born, with the goal of reducing racial discrimination and biases. Putting an end to stereotypes is infused in everything the company does: from its branding to where materials are sourced.
Businesses have the power to become a force for social good in the world, and Magatte Wade is harnessing that power to leave her mark on society.
See the full article on how to build a brand with purpose, here: https://www.freethink.com/videos/how-...
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