Why Categories Matter for Apple Maps SEO
If you're aiming to increase website visits, directions, and phone calls to your business via Apple Maps (Apple Business Connect), this video will guide you. Apple Maps prioritizes primary and secondary categories in its ranking algorithm. The key to success on Apple Maps includes proximity to the searcher, primary plus secondary categories, operating hours, and extra features.
In this video, I demonstrate how altering dentistry-related keywords significantly affects the outcomes I observe. Many businesses that contact me have only one category on their Apple Maps listing, missing out on market share for secondary keywords.
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I work on Apple Maps SEO, along with Google Maps and Bing Maps for my clients.
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