CAMILA CABELLO'S REBRAND: The Importance of Authenticity & Understanding Your Fanbase
/ @videogirlx2
🍏With the rise of social media, short attention spans and an emphasis on ‘authenticity’, artists now need to have a strong image and artistic identity in order for us to connect and invest long-term in their careers. This is where Camilla Cabello’s rebrand comes into play. She recently released her lead single from her new album era called ‘i luv it’ featuring Playboi Carti. The song and visuals have sparked a lot of controversy for a plethora of reasons. We are going to explore the controversies and this video and talk about what she could have done for amore genuine and seamless rebrand...🍏
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Intro 00:00
Shift in Pop music 00:41
Camilla's Rebrand 01:26
Playboy Carti 02:36
Staying Relevant 02:52
What Camilla Could have done better 04:07
Conclusion 07:16
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