WHY BRAT WENT MAINSTREAM.
🍏 Charli XCX’s 6th Studio Album BRAT, released June 7th, has exploded into the mainstream and has had a cultural impact like no other release this year. I believe there are multiple key reasons as to why Brat is THE album that has propelled Charli back into mainstream conversation. Today we’re going to explore why she is just now receiving her flowers with the album Brat specifically, as opposed to the last 5!🍏
CHARLI XCX BRAT: PERFECT TIMING, MARKETING & WORLD BUILDING
#charlixcx #brat #bratsummer #theneedledrop #albumrelease #popculture
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Chapters:
Intro 0:00
Quick Run-Through of Charli's Career 1:55
Analyzing Trends to see why BRAT is so popular 3:12
Shifts in the Mainstream Music Industry 3:53
The rise of 'HYPERPOP' 4:26
How the Mainstream Sphere Shifts Music Taste 5:58
What makes BRAT stand out from Charli's past work? 6:58
CRASH vs. BRAT Fan Reception 8:01
The World Building of BRAT 10:08
The Nuance of 'Brat Summer' 11:11
Overall Thesis 11:42
Coco Mocoe & The importance of Trusting your Instincts 12:08
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