Tips & Tricks for Segmentation (Targeting, Profiling, Classification)
Segmentation (Targeting, Profiling, Classification) is the process of dividing a database into distinct groups of individuals who share common characteristics. This is readily accomplished using modern data mining and machine learning techniques. The methods are easily implemented and work well with large datasets containing nonlinearities, interactions in the data and a mix of categorical and numerical variables.
In this webinar, you will learn, via step-by-step instruction, how to use modern techniques to:
1) Segment a large database AND
2) Look at an already segmented/clustered database and discover the reasons for the class memberships.
Access the data set, slides, and step-by-step guide here: http://info.salford-systems.com/custo...
http://www.salford-systems.com
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