Forward Integration Vs. Backward Integration || Strategic Management Series
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Forward and backward integration are examples of vertical integration.
Forward integration is when a company starts doing the work of another company that is one step above in the value chain.And backward integration is the exact opposite of that. That is, when a company starts doing the work of another company that is one step below them in the value chain.
If you didn't know about value chains and vertical and horizontal integration, you can check out my previous videos about those topics.
Value Chain: • Value Chain Explained || Strategic Ma...
Horizontal Integration VS Vertical Integration: • Horizontal Integration VS Vertical In...
Textbook links, If you want to learn more about the entire subject [Affiliate - If you buy from this link, I will get a small commission]
Strategic Management - https://amzn.to/3dPj9QP
Strategic Management Theory - https://amzn.to/3o92lsG
Zero To One (Not a Textbook, but business students will learn a lot from this small book) - https://amzn.to/2TcE1Il
Other Videos in the Strategic Management Series:
Functional Level Strategies: • Functional Level Strategies Explained...
Business Level Strategies: • Business Level Strategies Explained W...
Corporate Level Strategies: • Corporate Level Strategies Explained ...
Levels of Strategies In Strategic Management Explained:
• Levels of Strategies In Strategic Man...
Distinctive competency and competitive advantage: • Distinctive Competency Vs Competitiv...
Levels of Strategies In Strategic Management Explained:
• Levels of Strategies In Strategic Man...
Icarus Paradox: • Icarus Paradox || Strategic Management
Technology Adoption Life Cycle : • Technology Adoption Life Cycle || Str...
What is chasm and how to cross the chasm: • What is Chasm and How To Cross the Ch...
Industry Life Cycle: • Industry Life Cycle || Strategic Mana...
Strategies in Matured Industries: • Strategies in Matured Industries || S...
Strategies in Declining Industries: • Strategies in Declining Industries ||...
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