Why Indian Start-Ups Are Taking on Google: The Antitrust Battle Explained! | The Knowledge Emporium
India's tech landscape is at a critical juncture as the Alliance of Digital India Foundation (ADIF) lodges an antitrust complaint against Google with the Competition Commission of India. This video delves into the complexities of this issue, highlighting Google's dominance in the online advertising market and previous antitrust concerns. We explore how Google's ad-ranking system and the removal of third-party cookies could impact smaller competitors and start-ups. Additionally, we discuss India's proposed digital competition law and its potential to reshape the tech industry. Join us as we unpack the growing scrutiny of big tech and its global implications.
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#IndiaTech #GoogleAntitrust #ADIF #DigitalCompetitionLaw #TechIndustry #OnlineAdvertising #BigTech #Startups #CompetitionCommissionOfIndia
CHAPTERS:
00:00:00 Introduction
00:00:26 Background
00:01:08 Google's Market Dominance
00:02:05 Ad-Ranking System
00:03:00 Self-Preferencing
00:03:38 Privacy Sandbox
00:04:24 India's Draft Digital Competition Law
00:05:57 Implications and Examples
00:07:06 The Road Ahead
00:07:41 The Broader Context
00:08:27 Outro
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