Offering Web Design & Marketing Services Together with Jen Ellsworth
Ep. 294 - Recently, I’ve been reflecting and looking at the landscape of web design to get a feel where things are headed over the next 3-5 years. I don’t think you can look any further than that for web design.
And while there’s a lot of doom and gloom and anxiousness for web designers because of AI, DIY website builders, cheap designers and developers on sites like UpWork or Fiverr…as a web designer, success really comes down to NOT being viewed as a commodity.
That’s not to say that you can’t create an amazing web design business solely by building websites, you can (see my interview with John D Saunders who ONLY does web design) but most pro web designers and agency owners I work with are offering something more than just web design.
But then you run the risk of becoming a full fledged digital marketing agency…
The good news is, there’s a nice in between option 🙂
In this episode of the podcast, I’ve invited Jen Ellsworth of clickcarisma.com back on the show to share what’s working for her in offering marketing services along with web design and branding for her clients.
We cover:
How and when to offer marketing services along with web design and branding
Why constraints and limitations are a MUST if offering more than just web design
How to offer and sell websites in a day vs custom websites
How to continue to sell and handle leads while devoting 100% to one client a week
Strategies for batching content creation for your social media and lead generation platforms
Perhaps most importantly, she shares how she manages it all without burning out even as a work-from-home Mom!
Enjoy and if you need some help in crafting your perfect suite of offers, that’s exactly what we do in Web Designer Pro! Join now before we reach our cap of 250 members!
In This Episode
00:00 - Introduction
00:50 - Web Design and Marketing Services
05:18 - Web Design Services and Branding Evolution
16:51 - Website and Branding in Marketing
20:00 - Comparing Website Options
32:11 - Expanding Services, Planning for Future
38:51 - Content Creation Challenges and Client Retention
46:28 - Expanding Services and Scaling Business
55:20 - Grow Your Business With Web Designer
Connect with Jen and get all the links and resources mentioned in the episode at:
https://joshhall.co/294
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