Consumer Vs Commercial
Do you Photograph Portraits, or are you a Commercial Photographer?
What exactly is Commercial Advertising Photography? How can you go from making $500 per shoot as a Consumer Photographer, to $100,000 per shoot as a Commercial Photographer.
We will go in depth about the Key Differences between Consumer Vs. Commercial Photography and the Specific Strategies of how to book those ideal clients that you are going for in either Consumer or Commercial Photography.
We work with Photographers everyday on maximizing their Photographic Portfolio and Business and many Photographers are unaware of the Commercial Side of Photography and how to go after clients and book those Dream Campaigns telling Photographic Stories that impact culture and influence people to believe in a Brand.
Art Directing a touching moment, allowing it to unfold, and then capturing magic within a Photograph.......
Commercial Lifestyle Photography is all about telling stories and showcasing a moment in time within an image that evokes emotion and involves the viewer within the scene. Whether you are a Consumer or Commercial Photographer, we will give you guidance on how to pursue the highest earning potential of photography.
Learn the Secrets of Achieving the Highest Level of Success in Photography from Celebrity Fashion Lifestyle Advertising Photographer and TV Director Kevin Michael who shoots campaigns for BURBERRY & REVOLVE. He will go in-depth about the Secrets of Success in Advertising Photography with secret strategies:
1) Key Differences between Consumer & Commercial Photography
2) Creating Separate Consumer & Commercial Portfolio & Brand
3) Consumer Pricing versus Commercial Photography Pricing
4) Stylistic Differences and Quality between Consumer and Commercial Photography
5) Usage Rights and Creative Fees for Commercial Photography
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